Startups & SaaS · B2B SaaS Startup · Seed Stage
Building a Credible Site and Signup Funnel Pre-Launch
A seed-stage startup needed a credible public presence and a working signup funnel before its first paid acquisition experiments could begin.
The challenge
The founders had strong product instincts but no marketing site, no analytics, and no way to know whether early positioning was resonating with visitors.
Our approach
- Ran a rapid positioning workshop to sharpen the homepage message
- Designed and built a marketing site with a self-serve signup flow
- Instrumented GA4 and product analytics from day one
- Launched small, tightly measured Google Ads experiments
- Delivered weekly signup and activation metrics to the founders
The results
3.5 weeks
from kickoff to public launch
4.2%
visitor-to-signup conversion rate
100%
of acquisition spend tracked to signups
Services used
What this engagement included
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