Restaurants & Cafes · Multi-Location Restaurant Group · Patna

Filling Weeknight Tables Across Four Locations

A four-location restaurant group had strong weekend business but empty tables on weeknights, and inconsistent Google presence across branches.

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Visual summary of the Restaurants & Cafes engagement described in this case study.

The challenge

Each location's Google Business Profile was set up differently, none had a content presence on Instagram, and there was no way to promote weeknight offers locally.

Our approach

Standardized and optimized Google Business Profiles per location
Built a shared Instagram content calendar showcasing dishes and ambience
Ran location-targeted weeknight offer campaigns on Meta
Set up a simple review-response workflow for all four branches
Reported footfall proxy metrics (calls, direction requests) monthly

The results

+47%

weeknight direction requests across locations

4×

growth in Instagram engagement in 3 months

4.6★

average rating across all four profiles

Services used

What this engagement included

Google Business Profile

Your Google Business Profile is often the first — and sometimes only — thing customers see. We make it complete, active, and impossible to scroll past.

Social Media Marketing

Likes don't pay invoices. We run social channels with a commercial strategy — building an audience that knows you, trusts you, and buys from you.

Meta Ads

Facebook and Instagram are where your customers spend hours daily. We run Meta campaigns that stop the scroll, build demand, and convert it into sales.

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