Real Estate · Residential Project Developer · Gurugram
Filling a Site-Visit Calendar for a New Project Launch
A developer needed to generate a full pipeline of qualified site visits in the eight weeks before a new residential project's public launch.
The challenge
Previous campaigns generated leads that were rarely followed up quickly enough, and there was no way to see which channel actually drove a site visit versus a form fill.
Our approach
- Built a dedicated project landing page with floor plans and gallery
- Ran parallel Google Search and Meta campaigns with income-based targeting
- Connected all lead forms directly into the sales team's CRM
- Set up instant WhatsApp follow-up automation for every new lead
- Reported weekly on cost-per-site-visit, not just cost-per-lead
The results
412
qualified site visits booked in 8 weeks
-31%
reduction in cost-per-site-visit vs. prior campaign
<5 min
average time to first follow-up
The sales team stopped complaining about lead quality within the first month. That's the real measure of whether marketing worked.
Services used
What this engagement included
Want results like this?
Book a free consultation. We'll look at your situation and tell you honestly what's achievable — no obligation.