E-commerce · D2C Skincare Brand · Gurugram

Rebuilding a Slow Store Into a Conversion Engine

A D2C skincare brand's storefront was loading in over 6 seconds on mobile, with no reliable way to know which campaigns actually drove sales.

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Visual summary of the E-commerce engagement described in this case study.

The challenge

Mobile pages loaded slowly, cart abandonment was high, and marketing spend was split across channels with no shared source of truth for revenue attribution.

Our approach

Rebuilt the storefront on a faster, component-based architecture
Redesigned the product and checkout flow to reduce friction
Implemented GA4, Meta Pixel, and server-side tracking in parallel
Set up abandoned-cart recovery via email and WhatsApp
Consolidated reporting into one weekly revenue dashboard

The results

2.1s

mobile load time, down from 6.3s

+38%

checkout completion rate

100%

of ad spend now revenue-attributed

We finally know which campaigns pay for themselves. The site feels like a different business.

Founder, D2C Skincare Brand · Gurugram

Services used

What this engagement included

E-commerce Development

From product architecture to payments and shipping, we build online stores that load fast, earn trust, and make buying effortless.

Analytics & Conversion Tracking

Marketing decisions are only as good as the data behind them. We set up tracking that attributes every lead and sale to its source — accurately.

Marketing Automation

Most leads go cold because follow-up is manual. We build automation that responds instantly, nurtures consistently, and hands sales-ready leads to your team.

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