Manufacturing · Industrial Components Manufacturer · North India
Turning a Brochure Website Into a Lead-Generating Asset
A manufacturer with genuine engineering capability had a website that read like a static brochure, and virtually no inbound enquiries from procurement teams.
The challenge
The site listed products but no specifications, certifications, or capacity details buyers actually needed — and there was no search visibility for the terms procurement teams use.
Our approach
- Rebuilt the site around capability, certifications, and specifications
- Added downloadable spec sheets gated behind a simple enquiry form
- Built SEO content around product and process search terms
- Ran targeted Google Ads against buyer and OEM search intent
- Routed every enquiry into a shared tracking sheet with source tags
The results
5.2×
increase in monthly qualified enquiries
3
new export markets opened via inbound leads
₹0
wasted on unqualified click traffic after retargeting fixes
Services used
What this engagement included
Want results like this?
Book a free consultation. We'll look at your situation and tell you honestly what's achievable — no obligation.